Fashion Tech, Online Marketplaces
Athens, Greece
Promoting circular fashion through resale, reuse, and responsible consumption. From children’s second-hand products to authenticated women’s fashion, the platform drives behavior change toward more sustainable wardrobe choices.
To become the go-to circular fashion platform in Greece and beyond, expanding from children’s pre-owned items (MomCycle) to authenticated women’s fashion (StyleCycle), integrating premium services and professional resellers. The goal: redefine second-hand fashion with quality, trust, and convenience.
MomCycle launched in 2021 as Greece’s first curated marketplace for second-hand children’s goods. Building on its community of 7,000+ users and 2,000+ active sellers, the platform quickly became a trusted name for sustainable parenting. In 2024, founders Ileana Ismyridis and Niki Lalioti expanded their vision with the launch of StyleCycle, addressing the €1.6B Greek women’s resale market with a bold approach: circular fashion for adults, combining luxury, everyday wear, and professional resellers.
StyleCycle is not just another resale app. It offers a polished UX, premium consignment services, and professional seller integration. Sellers can opt for pickup services with styling and photography, while buyers gain access to rigorously authenticated pieces, elevating the entire resale experience.
The platform’s growth is backed by SPOROS Platform, supporting StyleCycle’s transition into a high-impact fashion tech venture, building brand awareness, improving personalization with AI, and expanding its team and market presence.
Circular Economy Impact:
The platform directly addresses key issues in the fashion industry: overproduction, textile waste, and resource depletion. By extending the lifecycle of fashion products, encouraging reuse, and offering verified second-hand alternatives, MomCycle and StyleCycle promote sustainable consumption and reduce the environmental footprint of clothing. This model supports SPOROS’ mission of circular transformation, where profit, impact, and innovation converge.
