FMCG, Health & Nutrition, Circular Packaging
Athens, Greece
Scaling health-conscious food innovation through circular manufacturing, sustainable packaging, and omnichannel FMCG distribution.
To transform the packaged food industry by delivering nutritious, accessible, and sustainably packaged products at scale, while supporting circular business models across sourcing, production, and distribution.
K22 is a fast-growing FMCG company developing and distributing certified, health-oriented food and beverage products under the Nutri Valley brand. With a diversified product range from oat-based cereals and protein bars to children’s nutrition and ready-to-eat meals, K22 serves leading supermarkets and retailers across Greece and exports to the EU.
The company blends product innovation with operational excellence, operating an omnichannel model that spans private label manufacturing, brand partnerships, and in-house production. Backed by a strong leadership team and a robust field force, K22 has more than doubled its revenue since 2020, maintaining a resilient EBITDA margin and a high growth trajectory.
SPOROS’ investment supports K22’s expansion into automated bar production, recyclable packaging lines, and strategic acquisitions, anchoring its next growth phase in sustainability and value chain circularity.
Circular Economy Impact
K22 is advancing circularity across its operations by investing in recyclable packaging, sourcing local Mediterranean ingredients, and reducing food waste through automation and optimized inventory flows.
The company will deploy new machinery to recover and convert non-hazardous waste into secondary raw materials, targeting a reduction in energy consumption. K22 aligns with key sustainability frameworks (e.g., SDG 5, 8, 12, 13), and aims to adopt ISO-certified environmental standards, introduce renewable energy systems, and implement best-available production technologies in its new manufacturing facility.
